Fruchtman Findings

By Ellen Fruchtman, President It was 50 years ago, August 15-18. I was only 14 years old. By the time...

by Ellen Fruchtman, President Marie Kondo and the KonMari method is still all the rage. If you haven’t read any...

by Ellen Fruchtman, President In a local Toledo Advertising Club meeting years ago, I listened to an interesting talk by...

By Ellen Fruchtman, President You can just smell summer. And, nothing says summer wine better than a fantastic glass of...

By Ellen Fruchtman, President How do you attract new customers to your store? A new research study conducted by Criteo,...

By Ellen Fruchtman, President The double-edged sword rears its head every year. It dangles like a carrot. It moves otherwise...

By Ellen Fruchtman, President Yes, it’s the end of February, and for those planners out there, you should already have...

By Ellen Fruchtman, President Like it or not, the “share economy” is here. In fashion, it started with online companies...