Fruchtman Findings
Industry insights from the jewelry marketing experts.
What To Do.
by Ellen Fruchtman, President According to womangettingmarried.com, November and December are by far the biggest months for engagement ring sales,...
Want To Win The Bridal Game? Start With Knowing Your Customers.
by Ellen Fruchtman, President Everyone wants to win the bridal game. But, like any game, you can’t be considered a...
The Basic Rules of Advertising
by Ellen Fruchtman, President While so much has changed in the advertising world with the foray into digital, it’s important...
Change Is Good. And, It Can Be Easy.
by Ellen Fruchtman, President Almost 20 years ago, a book was published (September 1998), which had a profound impact on...
Where Should You Spend Your Advertising Dollars?
by Ellen Fruchtman, President In 2017, something happened in the advertising world many predicted. More money was spent on Digital...
For One Diamantaire, The Future Looks Bright
by Ellen Fruchtman, President Hasenfeld-Stein, one of the industry's most respected Diamantaires, has hired Fruchtman Marketing to be their Agency...
Marketing to Generations
by Ellen Fruchtman, President In an article which appeared on RetailDive.com, October 20, 2017, titled "The Definitive Guide to Generational...
Marketing Priorities for 2018
by Ellen Fruchtman, President We’ve all read about the closures this past year and there are retailers who are facing...
