Fruchtman Findings

Ellen Fruchtman, President Before Fruchtman Marketing was entrenched in marketing for jewelers and the jewelry industry, we were entrenched in...

There are many lessons to learn during the recent COVID-19 crisis, but topping the list is probably business efficiency. This...

By Ellen Fruchtman, President Current Information and Strategy Right now, we are looking at an extremely fluid situation, which everyone...

By Ellen Fruchtman, President Don’t let the title mislead you. At quick glance, I bet you thought I was talking...

Falling under the category “now I’ve seen everything”, Taco Bell has created an “experience’ for their fans in the form...

By Ellen Fruchtman, President There’s an old saying, “What you don’t know won’t hurt you.” But, in today’s retail climate,...

By Ellen Fruchtman, President Let’s forget Halloween and Thanksgiving. Because as you know, the biggest jewelry time of year is...

By Ellen Fruchtman, President It was 50 years ago, August 15-18. I was only 14 years old. By the time...