Fruchtman Findings

Falling under the category “now I’ve seen everything”, Taco Bell has created an “experience’ for their fans in the form...

By Ellen Fruchtman, President There’s an old saying, “What you don’t know won’t hurt you.” But, in today’s retail climate,...

By Ellen Fruchtman, President Let’s forget Halloween and Thanksgiving. Because as you know, the biggest jewelry time of year is...

By Ellen Fruchtman, President It was 50 years ago, August 15-18. I was only 14 years old. By the time...

by Ellen Fruchtman, President Marie Kondo and the KonMari method is still all the rage. If you haven’t read any...

by Ellen Fruchtman, President In a local Toledo Advertising Club meeting years ago, I listened to an interesting talk by...

By Ellen Fruchtman, President You can just smell summer. And, nothing says summer wine better than a fantastic glass of...

By Ellen Fruchtman, President How do you attract new customers to your store? A new research study conducted by Criteo,...