Fruchtman Findings

By Ellen Fruchtman, President I know. We’re not talking about it. We’re in one. We’re not in one. I’m not...

It's hard to believe the holidays are literally here. You’re making sure everything is in place to have a successful...

By Ellen Fruchtman, President Let’s take a trip. Not a real trip in the true sense of the word. It’s...

We are excited to announce Erin Cole as the newest member of our digital team! Erin comes to Fruchtman with...

To keep that momentum going, will require, yes, a little luck, but mostly, some sound strategy. What can you do...

By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers...

By Ellen Fruchtman, President Have you heard about the best way to build your brand? It’s through salience. The word...

By Ellen Fruchtman, President This isn’t about working with us. This article is about what you need to know about...