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Home / Findings / Ellen Articles

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Finding Kate
April 18 2023
Finding Kate

Kate found us. Kate found us clients. Kate found us new friends. More importantly, Kate taught me. Literally everything I...

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Retail Resale. Missing Out?
February 03 2023
Retail Resale. Missing Out?

If you are worried about branding the resale concept with your store, consider a totally different name. If it has...

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Attention All Attention-Seekers!
January 20 2023
Attention All Attention-Seekers!

By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of...

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Rubber? Meet Road.
September 26 2022
Rubber? Meet Road.

By Ellen Fruchtman, President Hear me out. Whenever I speak to a new prospect (or even existing clients), I always...

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Time For Cuts?
August 16 2022
Time For Cuts?

By Ellen Fruchtman, President I know. We’re not talking about it. We’re in one. We’re not in one. I’m not...

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5 Fundamental Holiday Tips
April 11 2022
5 Fundamental Holiday Tips

It's hard to believe the holidays are literally here. You’re making sure everything is in place to have a successful...

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The Customer Journey
March 28 2022
The Customer Journey

By Ellen Fruchtman, President Let’s take a trip. Not a real trip in the true sense of the word. It’s...

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We're growing!
March 15 2022
We're growing!

We are excited to announce Erin Cole as the newest member of our digital team! Erin comes to Fruchtman with...

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