Fruchtman Findings

To keep that momentum going, will require, yes, a little luck, but mostly, some sound strategy. What can you do...

By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers...

By Ellen Fruchtman, President Have you heard about the best way to build your brand? It’s through salience. The word...

By Ellen Fruchtman, President This isn’t about working with us. This article is about what you need to know about...

by Ellen Fruchtman, President In the world of advertising, there’s nothing stronger than the use of testimonials. With influencers being...

By Ellen Fruchtman, President With the 2021 Oscars just around the corner, award shows may want to take a step...

By Ellen Fruchtman, President I remember a time when we actually talked on the phone. Yes, that’s what phones were...

by Ellen Fruchtman, President Many major retailers are struggling to stay afloat. And if you care to read an updated...