Fruchtman Findings

By Ellen Fruchtman, President The double-edged sword rears its head every year. It dangles like a carrot. It moves otherwise...

By Ellen Fruchtman, President Yes, it’s the end of February, and for those planners out there, you should already have...

By Ellen Fruchtman, President Like it or not, the “share economy” is here. In fashion, it started with online companies...

By Ellen Fruchtman, President Fruchtman Marketing just launched two new websites for Hasenfeld-Stein, one of the leading diamantaires in the...

by Ellen Fruchtman, President It’s hard to imagine the holiday season is literally days away. And, according to the National...

By Ellen Fruchtman, President This Fig and Ricotta masterpiece is right out of the brand-new Ina Garten cookbook, Cook Like...

by Ellen Fruchtman, President In advertising and marketing, we’re on a constant trajectory - to find the most cost-efficient places...

by Ellen Fruchtman, President This is not an article about digital. Stay with me. There are other things to talk...