Fruchtman Findings
Industry insights from the jewelry marketing experts.
Their loss. Our gain.
by Ellen Fruchtman, President Many major retailers are struggling to stay afloat. And if you care to read an updated...
What Do Political Marketing and Jewelry Marketing Have in Common? Everything.
Ellen Fruchtman, President Before Fruchtman Marketing was entrenched in marketing for jewelers and the jewelry industry, we were entrenched in...
Marketing Efficiency
There are many lessons to learn during the recent COVID-19 crisis, but topping the list is probably business efficiency. This...
CoronaVirus, Marketing, and You.
By Ellen Fruchtman, President Current Information and Strategy Right now, we are looking at an extremely fluid situation, which everyone...
Ready to Catch Some Zs?
By Ellen Fruchtman, President Don’t let the title mislead you. At quick glance, I bet you thought I was talking...
The Story of a Taco and Big Business
Falling under the category “now I’ve seen everything”, Taco Bell has created an “experience’ for their fans in the form...
In the Know.
By Ellen Fruchtman, President There’s an old saying, “What you don’t know won’t hurt you.” But, in today’s retail climate,...
Holiday Tips!
By Ellen Fruchtman, President Let’s forget Halloween and Thanksgiving. Because as you know, the biggest jewelry time of year is...
