Fruchtman Findings

by Ellen Fruchtman, President In the world of advertising, there’s nothing stronger than the use of testimonials. With influencers being...

By Ellen Fruchtman, President With the 2021 Oscars just around the corner, award shows may want to take a step...

By Ellen Fruchtman, President I remember a time when we actually talked on the phone. Yes, that’s what phones were...

by Ellen Fruchtman, President Many major retailers are struggling to stay afloat. And if you care to read an updated...

Ellen Fruchtman, President Before Fruchtman Marketing was entrenched in marketing for jewelers and the jewelry industry, we were entrenched in...

There are many lessons to learn during the recent COVID-19 crisis, but topping the list is probably business efficiency. This...

By Ellen Fruchtman, President Current Information and Strategy Right now, we are looking at an extremely fluid situation, which everyone...

By Ellen Fruchtman, President Don’t let the title mislead you. At quick glance, I bet you thought I was talking...