Fruchtman Findings

By Ellen Fruchtman, President Every year you start out with the best intentions. You prepare a budget. You hopefully prepare...

by Ellen Fruchtman, President There. I admit it. Not in a romantic way, I love Steven Singer because of his...

by Ellen Fruchtman, CEO Is there really anything better than ice cream in the heat of August? Only two. That...

By Ellen Fruchtman, CEO By now you would have to have your head in the sand if you weren’t aware...

Kate found us. Kate found us clients. Kate found us new friends. More importantly, Kate taught me. Literally everything I...

If you are worried about branding the resale concept with your store, consider a totally different name. If it has...

By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of...

By Ellen Fruchtman, President Hear me out. Whenever I speak to a new prospect (or even existing clients), I always...