Fruchtman Findings

By Ellen Fruchtman, CEO By now you would have to have your head in the sand if you weren’t aware...

Kate found us. Kate found us clients. Kate found us new friends. More importantly, Kate taught me. Literally everything I...

If you are worried about branding the resale concept with your store, consider a totally different name. If it has...

By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of...

By Ellen Fruchtman, President Hear me out. Whenever I speak to a new prospect (or even existing clients), I always...

By Ellen Fruchtman, President I know. We’re not talking about it. We’re in one. We’re not in one. I’m not...

It's hard to believe the holidays are literally here. You’re making sure everything is in place to have a successful...

By Ellen Fruchtman, President Let’s take a trip. Not a real trip in the true sense of the word. It’s...