Fruchtman Findings

by Ellen Fruchtman, President Hasenfeld-Stein, one of the industry's most respected Diamantaires, has hired Fruchtman Marketing to be their Agency...

by Ellen Fruchtman, President In an article which appeared on RetailDive.com, October 20, 2017, titled "The Definitive Guide to Generational...

by Ellen Fruchtman, President We’ve all read about the closures this past year and there are retailers who are facing...

It’s November 14. I bet you thought this article would be about “holiday opportunities”. It’s not. Why? Because it’s November...

By now you would have to be living under a rock if you weren’t aware of the Harvey Weinstein scandal...

Got your attention? Who tells a retailer not to sell? We do. And, statistics are backing that recommendation up. Of...

It’s the thing every retailer needs to do. Somewhere along the line, you need to convince your prospective customer they...

One of the greatest commercials was released on June 27th from sports drink giant, Gatorade. It is not only a...