Fruchtman Findings
Industry insights from the jewelry marketing experts.
Lipstick On A Pig
Unless you've been hiding under a large piece of rough diamond, it's hard to escape the fact that sales are...
Move Your Cheese!
Have you read the book Who Moved My Cheese by Spencer Johnson, M.D.? If you haven’t, it’s on my highly...
Garbage in. Garbage out.
You can’t open a trade magazine, email or attend an industry conference without a multitude of messages coming your way...
Cause and Effect
If you just returned from JCK Las Vegas and had the privilege of attending the Jewelers for Children Facets of...
Puttin' On The Ritz
Nordstrom is a company that does it right. And yet, this king of all service retailers is laying off 400...
What Makes An Expert An Expert?
Many of you might be heading to a jewelry show in Chicago and even more will be heading soon to...
The Rock Horror Picture Show
Lab-grown diamonds are diamonds, correct? They’re not cubic zirconia. They’re not glass. They’re not moissanite. They are real diamonds with...
Houston, We’ve Got A Problem.
If you are one (of the many) upscale, fine jewelry retailers who did not see their sales go through the...