Fruchtman Findings
Industry insights from the jewelry marketing experts.
Do They Or Don’t They?
“Do Millennials Really Hate Diamonds?” – Barron’s, October 17, 2016 “Millennials Aren’t Buying Diamonds, And Here’s Why” – The Blog,...
Imagine the Unimaginable.
In 1999 one guy named Nick Swinmurn was walking around a mall looking for shoes. One store had the right...
Does Your Business Need A Diet Plan?
The New Year is a new slate. It can actually be invigorating. It’s a time to look back and ascertain...
Panic Room
Hollywood Reporter had an interesting story in September regarding the new “must have” in your personal mansion. Many of the...
Lipstick On A Pig
Unless you've been hiding under a large piece of rough diamond, it's hard to escape the fact that sales are...
Move Your Cheese!
Have you read the book Who Moved My Cheese by Spencer Johnson, M.D.? If you haven’t, it’s on my highly...
Garbage in. Garbage out.
You can’t open a trade magazine, email or attend an industry conference without a multitude of messages coming your way...
Cause and Effect
If you just returned from JCK Las Vegas and had the privilege of attending the Jewelers for Children Facets of...