Fruchtman Findings
Industry insights from the jewelry marketing experts.
Change Is Good. And, It Can Be Easy.
by Ellen Fruchtman, President Almost 20 years ago, a book was published (September 1998), which had a profound impact on...
Where Should You Spend Your Advertising Dollars?
by Ellen Fruchtman, President In 2017, something happened in the advertising world many predicted. More money was spent on Digital...
For One Diamantaire, The Future Looks Bright
by Ellen Fruchtman, President Hasenfeld-Stein, one of the industry's most respected Diamantaires, has hired Fruchtman Marketing to be their Agency...
Marketing to Generations
by Ellen Fruchtman, President In an article which appeared on RetailDive.com, October 20, 2017, titled "The Definitive Guide to Generational...
Marketing Priorities for 2018
by Ellen Fruchtman, President We’ve all read about the closures this past year and there are retailers who are facing...
Opportunity Knocks
It’s November 14. I bet you thought this article would be about “holiday opportunities”. It’s not. Why? Because it’s November...
Don’t Sell.
Got your attention? Who tells a retailer not to sell? We do. And, statistics are backing that recommendation up. Of...
