Fruchtman Findings
Industry insights from the jewelry marketing experts.
Take the Jewelry Somewhere Unexpected
We will always care about the fundamentals: strategy, media, creative, digital, websites, and the day-to-day work required to move a...
AJS: The Outsider Advantage | From Clicks to Cash
We're excited to take the stage at the 2026 Atlanta Jewelry Show! Join Fruchtman Marketing CEO Erin Moyer-Carballea and COO...
Make the Most of Your Online Marketing
Meet us at RJO on Saturday, August 1, to hear from Fruchtman's Shane O'Neill how you can make the most...
Holiday Marketing Starts Now
Here's a little secret: The jewelers with the best holiday seasons usually aren't scrambling in November. They're planning in July....
Should AI Build a Month of Jewelry Emails?
AI can create a month of email content. But that content may be organized, grammatically correct, and completely ordinary. The...
Jewelry Matters, but the Experience Matters More
If you think you’re just selling jewelry, hear me out.
The More Marketing Changes, the More Emotion Matters
This week, we’re reflecting on Ellen Fruchtman’s recent interview with The Jewelry Wire and the timeless marketing lesson at the...
The New Bridal Playbook
The engagement ring category is not slowing down. It is recalibrating.
