Fruchtman Findings
Industry insights from the jewelry marketing experts.
Christmas In July? Easy Do’s & Don'ts to Get Our 4th Quarter Act Together
Yes, yes, I know! It’s not even the end of June and JCK is barely over, but the trick that...
Best. Ever.
by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001...
Finding Kate
By Ellen Fruchtman As I sit here on April 12 with the task of writing an article, it seems impossible...
The Jewelry Category That’s On Fire
By Angie Ash, EVP As a marketing professional, I get excited when I see entrepreneurs take a product that nobody...
8 Jewelry Trends to Watch For in 2023
By Ashley Buckowing, Graphic Designer As a designer, having stunning photography of jewelry always enables me to create the best...
Attention All Attention-Seekers!
By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of...
The Reasons for This Earlier Holiday Season
By Angie Ash, EVP I’m the kind of gal who likes to enjoy seasons and holidays as they come. You...
The Importance of Shopify and Ecommerce
While your website may be the greatest marketing tool at your disposal, the ability to have your customers shop and...