Fruchtman Findings

Here's a little secret: The jewelers with the best holiday seasons usually aren't scrambling in November. They're planning in July....

AI can create a month of email content. But that content may be organized, grammatically correct, and completely ordinary. The...

If you think you’re just selling jewelry, hear me out.

This week, we’re reflecting on Ellen Fruchtman’s recent interview with The Jewelry Wire and the timeless marketing lesson at the...

The engagement ring category is not slowing down. It is recalibrating.

We’re proud to welcome Zorells Jewelry to the Fruchtman family! Based in Bismarck, ND, they’re renowned for exceptional diamonds, engagement...

If your marketing feels like it should be working but isn’t, the problem may be how fast customers decide to...

We’re honored to welcome Miner’s Gems to the Fruchtman family. Renowned for rare gemstones and exquisite, one-of-a-kind creations, they embody...