Fruchtman Findings

Everyone should be ready with their holiday plans and execution of those holiday plans. What we always forget is the...

Le Vian recently released their trend forecast for 2025 and from an advertiser’s viewpoint, this is going to be a...

Yes, yes, I know!  It’s not even the end of June and JCK is barely over, but the trick that...

by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001...

By Ellen Fruchtman As I sit here on April 12 with the task of writing an article, it seems impossible...

By Angie Ash, EVP As a marketing professional, I get excited when I see entrepreneurs take a product that nobody...

By Ashley Buckowing, Graphic Designer As a designer, having stunning photography of jewelry always enables me to create the best...

By Ellen Fruchtman, President Acquisition is the lifeblood of any retail business. To be honest, it’s probably the lifeblood of...