Fruchtman Findings
Industry insights from the jewelry marketing experts.
The New Bridal Playbook
The engagement ring category is not slowing down. It is recalibrating.
Welcome Zorells Jewelry!
We’re proud to welcome Zorells Jewelry to the Fruchtman family! Based in Bismarck, ND, they’re renowned for exceptional diamonds, engagement...
The Attention Game
If your marketing feels like it should be working but isn’t, the problem may be how fast customers decide to...
Welcome Miner’s Gems!
We’re honored to welcome Miner’s Gems to the Fruchtman family. Renowned for rare gemstones and exquisite, one-of-a-kind creations, they embody...
How Independent Jewelers Can Win This Fall: What the Luxury Market Slowdown Means for You
Luxury is shifting. It’s less about status and more about connection, story, and identity. People want pieces that say something...
SPECTRA - Sustaining Spotlight
AGS features their Sustaining Spotlight on Fruchtman Marketing in the latest issue of SPECTRA.



