Fruchtman Findings
Industry insights from the jewelry marketing experts.
Welcoming Michael’s Jewelers to the Fruchtman Family
We’re excited to welcome Michael’s Jewelers—known for their craftsmanship, personalized service, and elegant designs—as our newest client. With deep community...
Welcome RDI Diamonds!
Join us in welcoming premier diamond supplier and international leader in the diamond industry, RDI Diamonds®, to the Fruchtman team!
Personal Touch Marketing
Everyone should be ready with their holiday plans and execution of those holiday plans. What we always forget is the...
What’s Hot: Le Vian’s Trend Forecast for 2025
Le Vian recently released their trend forecast for 2025 and from an advertiser’s viewpoint, this is going to be a...
Christmas In July? Easy Do’s & Don'ts to Get Our 4th Quarter Act Together
Yes, yes, I know! It’s not even the end of June and JCK is barely over, but the trick that...
Best. Ever.
by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001...
Finding Kate
Kate found us. Kate found us clients. Kate found us new friends. More importantly, Kate taught me. Literally everything I...
The Jewelry Category That’s On Fire
By Angie Ash, EVP As a marketing professional, I get excited when I see entrepreneurs take a product that nobody...



