Fruchtman Findings
Industry insights from the jewelry marketing experts.
Anticipating the 2022 Holiday Season
As we venture our way into the start of the holiday season, all spectrums of retailers are wondering how to...
Rubber? Meet Road.
By Ellen Fruchtman, President Hear me out. Whenever I speak to a new prospect (or even existing clients), I always...
Start 2023 Right
2023? Yep, it’s that time of the year. Time to start developing your strategic plan to take your business to...
Should I Stay or Should I Go?
by Angie Ash, EVP Well, here we are with another JCK show under our belts. After going to this show...
Kendra Scott Unveils Lab-Grown Engagement Ring Collection
National Jeweler Austin, Texas—Kendra Scott is introducing its first engagement ring collection, just a month after branching out into watches....
5 Predictions for Jewelry Retail in the Second Half of 2022
New York—Jewelry retailers have seen spectacular sales growth the past two years, but there’s mounting evidence that a slowdown is...
5 Fundamental Holiday Tips
It's hard to believe the holidays are literally here. You’re making sure everything is in place to have a successful...
The Customer Journey
By Ellen Fruchtman, President Let’s take a trip. Not a real trip in the true sense of the word. It’s...