Fruchtman Findings

We're excited to take the stage at the 2026 Atlanta Jewelry Show! Join Fruchtman Marketing CEO Erin Moyer-Carballea and COO...

Meet us at RJO on Saturday, August 1, to hear from Fruchtman's Shane O'Neill how you can make the most...

Here's a little secret: The jewelers with the best holiday seasons usually aren't scrambling in November. They're planning in July....

AI can create a month of email content. But that content may be organized, grammatically correct, and completely ordinary. The...

If you think you’re just selling jewelry, hear me out.

This week, we’re reflecting on Ellen Fruchtman’s recent interview with The Jewelry Wire and the timeless marketing lesson at the...

The engagement ring category is not slowing down. It is recalibrating.

We’re proud to welcome Zorells Jewelry to the Fruchtman family! Based in Bismarck, ND, they’re renowned for exceptional diamonds, engagement...