Fruchtman Findings
Industry insights from the jewelry marketing experts.
What’s So Special About It?
by Angie Ash, EVP Last week, I had a very engaging conversation with a UCLA grad student researching, you guessed...
“He Went to Blue Nile!”
by Angie Ash, EVP I have great news - my daughter is officially engaged! My future son in law asked...
For Better or Worse
Seems like every retailer wants the same things consistently and, no doubt, they’re great things and smart things to strive...
Why Smart Jewelry Isn’t Transforming the Jewelry Industry (And What Is)
by Charles Pobee-Mensah, Director of Digital Marketing When the Apple Watch was unveiled, any retail jeweler selling watches had to...
Should Local Jewelers Sell Online?
by Charles Pobee-Mensah, Director of Digital Marketing Amazon is getting scary. They’ve disrupted some brick and mortars and decimated others....
Schmooze And You Won’t Lose.
by Ellen Fruchtman, President In advertising and marketing, we’re on a constant trajectory - to find the most cost-efficient places...
What Matters.
by Ellen Fruchtman, President This is not an article about digital. Stay with me. There are other things to talk...
What To Do.
by Ellen Fruchtman, President According to womangettingmarried.com, November and December are by far the biggest months for engagement ring sales,...
