Fruchtman Findings
Industry insights from the jewelry marketing experts.
What To Do.
by Ellen Fruchtman, President According to womangettingmarried.com, November and December are by far the biggest months for engagement ring sales,...
Want To Win The Bridal Game? Start With Knowing Your Customers.
by Ellen Fruchtman, President Everyone wants to win the bridal game. But, like any game, you can’t be considered a...
It’s Christmas In July
by Angie Ash, Executive Vice President Ah, summer. The season of barbecues, lazy weekend days at the pool or beach,...
The Basic Rules of Advertising
by Ellen Fruchtman, President While so much has changed in the advertising world with the foray into digital, it’s important...
The Four Horsemen of the Marketing Apocalypse
by Shane O'Neill, Vice President Let’s be honest. Today’s jewelry market is hyper-competitive. The rise of digital marketing and the...
Counter Culture, Revisited
by Angie Ash, Executive Vice President Flabbergasted. That was me at JCK when retailer after retailer we met with said...
JCK's Biggest Deal
by Logan Taylor, Social Media Coordinator JCK week is here. Are you prepared? Will it be your best show ever?...
INSTORE® Announces Advertising and Marketing Services
Retailers, Designers and Manufacturers can now benefit from a large list of services Montclair, New Jersey, May 14, 2018 –...