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Home / Findings / Jewelry Marketing

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Win The Bridal Game
July 23 2018
Want To Win The Bridal Game? Start With Knowing Your Customers.

by Ellen Fruchtman, President Everyone wants to win the bridal game. But, like any game, you can’t be considered a...

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Christmas in July
July 17 2018
It’s Christmas In July

by Angie Ash, Executive Vice President Ah, summer. The season of barbecues, lazy weekend days at the pool or beach,...

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Basic Rules of Advertising
June 29 2018
The Basic Rules of Advertising

by Ellen Fruchtman, President While so much has changed in the advertising world with the foray into digital, it’s important...

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Marketing Apocalypse
June 25 2018
The Four Horsemen of the Marketing Apocalypse

by Shane O'Neill, Vice President Let’s be honest. Today’s jewelry market is hyper-competitive. The rise of digital marketing and the...

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Counter Culture revisited
June 18 2018
Counter Culture, Revisited

by Angie Ash, Executive Vice President Flabbergasted. That was me at JCK when retailer after retailer we met with said...

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JCK's Biggest Deal
May 25 2018
JCK's Biggest Deal

by Logan Taylor, Social Media Coordinator JCK week is here. Are you prepared? Will it be your best show ever?...

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instore marketing services
May 15 2018
INSTORE® Announces Advertising and Marketing Services

Retailers, Designers and Manufacturers can now benefit from a large list of services Montclair, New Jersey, May 14, 2018 –...

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What's Your "Type?"
April 16 2018
What's Your "Type?"

by Angie Ash, Executive Vice President We’re all guilty of it. We size people up while we’re waiting in a...

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