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Home / Findings / Jewelry Marketing

Fruchtman Findings

Industry insights from the jewelry marketing experts.

What's Your "Type?"
April 16 2018
What's Your "Type?"

by Angie Ash, Executive Vice President We’re all guilty of it. We size people up while we’re waiting in a...

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INSTORE Birthday Card Program
January 23 2018
INSTORE® Announces Exclusive Program for Retail Jewelers

Birthday and Anniversary Program Nets Tremendous Results TOLEDO, OH, January 23, 2018 – INSTORE®, the industry’s leading publication for retail...

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Help us welcome our newest client.
July 31 2017
Help us welcome our newest client.

We’re pleased to announce that Schmitt Jewelers, a family-owned business celebrated for their fine jewelry, timepieces and custom design, has...

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New Business Déjà Vu
July 17 2017
New Business Déjà Vu

They were one of our very first clients. And it was a great relationship. We parted as friends, and we’ve...

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The New Retail
June 12 2017
The New Retail

Unless you’ve been hiding under a rock, it’s hard to imagine not recognizing business has changed. But, what has driven...

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If you’re attending JCK you may want to have a plan of attack. Here’s a start. Read more.
May 08 2017
If you’re attending JCK you may want to have a plan of attack. Here’s a start. Read more.

Are you ready for JCK? In approximately 4 weeks, retailers will descend upon one of the largest (if not the...

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Peanut Butter Marketing
January 16 2017
Where’s The Peanut Butter For My Waffles?

I went through most of my pre-teen years thinking the rest of the civilized world enjoyed a delectable breakfast of...

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Move Your Cheese!
August 22 2016
Move Your Cheese!

Have you read the book Who Moved My Cheese by Spencer Johnson, M.D.? If you haven’t, it’s on my highly...

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