INSTORE® Announces Exclusive Program for Retail Jewelers

Birthday and Anniversary Program Nets Tremendous Results

TOLEDO, OH, January 23, 2018 – INSTORE®, the industry’s leading publication for retail jewelers, is announcing a new birthday and anniversary program developed to drive customers back to the store. The program is being introduced at the Centurion Jewelry Show and is in partnership with leading industry marketer, Fruchtman Marketing. Previously tested in various markets across the US, the program has netted between 500-1200% ROI. It distinguishes itself from other similar programs in several ways. First, for retailers who have a difficult time securing customer birthday data, the program is able to append birth months to approximately 80% of a total customer list*. The anniversary program requires provided data from retailers. Secondly, the creative goes beyond the typical postcard for retailers, who are looking to touch their customers with high-end mailings. The offering is one of many which will be developed over the course of the next year in addition to programs being developed for SmartWork Media properties in the pet and vision industry. “INSTORE® has always been dedicated to bringing retailers the best information they can use for their business. We’re always looking for more ways to help our readers. This program has been tested and we know how successful it can be. It’s affordable, it’s great quality and it’s a no-brainer. We’re excited to bring it to market,” stated Matthijs Braakman, Publisher and CEO of SmartWork Media. The program is completely turnkey and requires little to no effort for the retailer, who have their choice of creative options. Colors and the specific offers can also be customized. The program runs for a full year and retailers receive their list returned with the customer birthday months attached. “Out of the many programs we have initiated over the years, this by far has been the most successful,” stated agency President, Ellen Fruchtman. “In the past, however, this was only available to our full-service clients. INSTORE® heard about the success and wanted to offer it to their over 22,000 subscribers. Since the mailers go to a retailers’ existing customer, there’s no issue with exclusivity. Both INSTORE® and Fruchtman Marketing share a mission of helping retailers become more successful and profitable,” Fruchtman added. For more information, you can contact Angie Ash, Executive Vice President, Fruchtman Marketing at 419-539-2770 ext. 222 or at angie@fruchtman.com . You can get additional information by going to smartstorecards.com

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* The proprietary process is not available to Canadian retailers.