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Home / Findings / Google Partner

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Still the One
January 24 2025
Still the One

When it comes to digital marketing, new isn't always better. Sometimes the one you know is "Still the One."

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The Impact of AI Overviews in Search on Google Paid Search Ads
October 04 2024
The Impact of AI Overviews in Search on Google Paid Search Ads

As AI-driven overviews become a bigger part of Google’s search experience, advertisers need to be ready for some serious changes...

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Don't Forget to Upgrade to Google Analytics 4 (GA4)!
June 30 2023
Don't Forget to Upgrade to Google Analytics 4 (GA4)!

By Ryan Leisure, Senior Web Manager If you haven't heard by now, Universal Google Analytics will stop collecting data on...

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Are you using Google's free tools and platforms?
November 11 2022
Are you using Google's free tools and platforms?

by Ashley Bowen, Account Coordinator It’s common knowledge that Google is an internet search engine. However, Google offers many free...

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Working Smarter, Not Harder
June 20 2022
Working Smarter, Not Harder

Instead of binging on Netflix in your downtime (before being able to goes away), consider taking a little time to...

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digital marketing ocean
April 10 2017
Diving the Digital Marketing Ocean

One of my favorite places to vacation is St. Croix, in the US Virgin Islands. I love the place because...

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Oops, Google Did It Again
April 18 2016
Oops, Google Did It Again

Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were...

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Roberts Fine Jewelers Launches Website
June 29 2015
Roberts Fine Jewelers Launches Website

It’s no secret that Roberts Fine Jewelers, formerly known as Serago Roberts Jewelers, has undergone some impressive changes lately, including...

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