Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Impact of AI Overviews in Search on Google Paid Search Ads
As AI-driven overviews become a bigger part of Google’s search experience, advertisers need to be ready for some serious changes...
Don't Forget to Upgrade to Google Analytics 4 (GA4)!
By Ryan Leisure, Senior Web Manager If you haven't heard by now, Universal Google Analytics will stop collecting data on...
Are you using Google's free tools and platforms?
by Ashley Bowen, Account Coordinator It’s common knowledge that Google is an internet search engine. However, Google offers many free...
Working Smarter, Not Harder
Instead of binging on Netflix in your downtime (before being able to goes away), consider taking a little time to...
Diving the Digital Marketing Ocean
One of my favorite places to vacation is St. Croix, in the US Virgin Islands. I love the place because...
Oops, Google Did It Again
Just when you think you have your AdWords campaigns performing nicely, Google switches up the program. In case you were...
Roberts Fine Jewelers Launches Website
It’s no secret that Roberts Fine Jewelers, formerly known as Serago Roberts Jewelers, has undergone some impressive changes lately, including...