Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Gold Rush - Early 2026 Edition
Record gold pricing isn’t just a market anomaly; it’s a catalyst forcing jewelers to sharpen fundamentals: pricing clarity, inventory strategy,...
How AI Is Helping (and Hurting) The Design Landscape
AI has become both a powerful collaborator and a disruptive force in the graphic design world, especially within the luxury...
Classic Belgian Waffles
Light, golden, and impossibly crisp on the outside with a tender, fluffy center, these classic Belgian waffles feel like a...
Understanding
Lab-Grown and Natural Diamonds. We’ve pontificated, bloviated, and have read article after article. What does it really come down to?
The Attention Game
If your marketing feels like it should be working but isn’t, the problem may be how fast customers decide to...
Red Velvet Cookies
Love is all around. These red velvet cookies are festive and the perfect way to celebrate the season. And, they’re...
The Smart Money Is Moving Back to TV Advertising
TV advertising never really went away—it just evolved. Streaming brings back the storytelling power jewelers trust, with smarter targeting and...



