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Home / Findings

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Third-Party Cookies Are Crumbling
July 24 2025
Third-Party Cookies Are Crumbling

The third-party cookie—the thing marketers have used for years to retarget consumers across the internet—is on its deathbed. But here’s...

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Getting Found in the Age of AI Search
July 23 2025
Getting Found in the Age of AI Search

As search evolves beyond traditional engines, jewelry businesses must adapt to how people now seek information, through voice assistants, AI...

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Summer Corn Soup
July 22 2025
Summer Corn Soup

This silky summer corn soup is a breeze to make and packed with fresh flavor—perfect for savoring peak-season corn. Whether...

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Likes Fade. Loyalty Lasts. And That Starts at the Store.
July 10 2025
Likes Fade. Loyalty Lasts. And That Starts at the Store.

Pardon the song pun, but are you looking for loyalty in all the wrong places? Marketing initiatives alone won’t get...

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Welcome Thollot!
July 10 2025
Welcome Thollot!

We’re thrilled to welcome Thollot & Co. Jewelers as our newest client at Fruchtman!

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Fresh Fruit Cake
July 07 2025
Disappearing Fresh Fruit Cake

Bring a taste of summer to your kitchen with this timeless fruit cake recipe—bursting with fresh berries or juicy peaches...

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How to Turn Client Info into Sales Gold (and Diamonds!)
June 30 2025
How to Turn Client Info into Sales Gold (and Diamonds!)

In today’s luxury jewelry world, building a client relationship isn’t optional—it’s your superpower. So here’s your cheat sheet to mastering...

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LGD. GIA. You.
June 24 2025
LGD. GIA. You.

Do the new changes in GIA and LGD’s also require some updates for your marketing? Read more.

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