Fruchtman Findings
Industry insights from the jewelry marketing experts.
Third-Party Cookies Are Crumbling
The third-party cookie—the thing marketers have used for years to retarget consumers across the internet—is on its deathbed. But here’s...
Getting Found in the Age of AI Search
As search evolves beyond traditional engines, jewelry businesses must adapt to how people now seek information, through voice assistants, AI...
Summer Corn Soup
This silky summer corn soup is a breeze to make and packed with fresh flavor—perfect for savoring peak-season corn. Whether...
Likes Fade. Loyalty Lasts. And That Starts at the Store.
Pardon the song pun, but are you looking for loyalty in all the wrong places? Marketing initiatives alone won’t get...
Welcome Thollot!
We’re thrilled to welcome Thollot & Co. Jewelers as our newest client at Fruchtman!
Disappearing Fresh Fruit Cake
Bring a taste of summer to your kitchen with this timeless fruit cake recipe—bursting with fresh berries or juicy peaches...
How to Turn Client Info into Sales Gold (and Diamonds!)
In today’s luxury jewelry world, building a client relationship isn’t optional—it’s your superpower. So here’s your cheat sheet to mastering...
LGD. GIA. You.
Do the new changes in GIA and LGD’s also require some updates for your marketing? Read more.




