Fruchtman Findings
Industry insights from the jewelry marketing experts.
Frozen Watermelon Margarita
Summer is my favorite, and the BEST way I’ve found to celebrate the beginning of the sunshine season is with...
Is Less More?
Give your jewelry the opportunity to sparkle, and it just might leave the store sooner than you imagined!
Turn Your Summertime Slump Into Summertime Sizzle
It’s pretty safe to say everyone in the jewelry industry knows that summer is a slow season. But a slow...
Pina Colada Fruit Salad
A yummy fresh fruit salad for a picnic is hard to beat. This recipe takes a fun twist to delight...
Christmas In July? Easy Do’s & Don'ts to Get Our 4th Quarter Act Together
Yes, yes, I know! It’s not even the end of June and JCK is barely over, but the trick that...
Red, White & Blue Might Be More Valuable Than You Think
With Independence Day approaching, it’s natural to think about rubies, diamonds and sapphires. But if I learned anything from JCK, it was...
Sparkling Transformations: How AI is Revolutionizing Online Jewelry Shopping
With advancements in AI, the landscape of jewelry shopping is undergoing a profound transformation.