Fruchtman Findings
Industry insights from the jewelry marketing experts.
Maximizing E-commerce Revenue Through Strategic Upselling
by Ryan Leisure, Senior Web Manager Boosting e-commerce sales through effective upselling strategies is crucial for businesses looking to maximize...
Wait. What Store Was That?
by Sarah Roush, Graphic Designer and Digital Marketing Assistant Is your tagline boring and forgettable? We recently updated a client’s...
Grilled S’mores Sliders
by Abbey Ellis, Account Coordinator If you’re anything like me, you’ve been counting down the days until summer ever since...
Aquamarine: The Happiness Birthstone
by Samantha Cialdella, Account Coordinator Many of us are familiar with March’s birthstone, but if you aren’t, let me introduce...
Crafting Your Identity
by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and...
Family-Approved Honey Bun Cake
by Sarah Roush, Graphic Designer & Digital Marketing Assistant My mother-in-law and I don’t always see eye-to-eye, but when it...
Crackers with a side of 24k gold, please.
by Abbey Ellis, Account Coordinator As a jeweler, has creating a stick of butter out of 24k gold ever crossed...
Using SEO To Your Advantage
by Pat Giammarco, SEO Specialist By embracing SEO, your jewelry brand can ascend to dazzling heights of online visibility. The...