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Home / Findings

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Smarter. Not Harder.
June 27 2024
Smarter. Not Harder.

How do you create additional revenue streams? Work a little smarter, not harder. Read for a few easy ideas!

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Frozen Watermelon Margarita
June 27 2024
Frozen Watermelon Margarita

Summer is my favorite, and the BEST way I’ve found to celebrate the beginning of the sunshine season is with...

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Is Less More?
June 27 2024
Is Less More?

Give your jewelry the opportunity to sparkle, and it just might leave the store sooner than you imagined!

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Turn Your Summertime Slump Into Summertime Sizzle
June 20 2024
Turn Your Summertime Slump Into Summertime Sizzle

It’s pretty safe to say everyone in the jewelry industry knows that summer is a slow season. But a slow...

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Pina Colada Fruit Salad
June 19 2024
Pina Colada Fruit Salad

A yummy fresh fruit salad for a picnic is hard to beat. This recipe takes a fun twist to delight...

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Christmas In July? Easy Do’s & Don'ts to Get Our 4th Quarter Act Together
June 19 2024
Christmas In July? Easy Do’s & Don'ts to Get Our 4th Quarter Act Together

Yes, yes, I know!  It’s not even the end of June and JCK is barely over, but the trick that...

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Red, White & Blue Might Be More Valuable Than You Think
June 17 2024
Red, White & Blue Might Be More Valuable Than You Think

With Independence Day approaching, it’s natural to think about rubies, diamonds and sapphires. But if I learned anything from JCK, it was...

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Woman online shopping for jewelry
June 07 2024
Sparkling Transformations: How AI is Revolutionizing Online Jewelry Shopping

With advancements in AI, the landscape of jewelry shopping is undergoing a profound transformation.

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