Fruchtman Findings
Industry insights from the jewelry marketing experts.
Your JCK Las Vegas Survival Guide: How to Conquer the Industry’s Ultimate Marathon
Sure, you’ve seen articles that tout “How to do JCK”, but here’s your no-fluff, business-focused guide to crushing the JCK...
Welcome RDI Diamonds!
Join us in welcoming premier diamond supplier and international leader in the diamond industry, RDI Diamonds®, to the Fruchtman team!
Fresh Strawberry Cake
This easy strawberry cake pairs fresh berries with a soft, buttery batter for a light, summery treat. It’s golden, sweet,...
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...
The Role of Customer Reviews and Testimonials in Jewelry Sales
When it comes to buying jewelry online, trust is everything — and customer reviews are one of the most powerful...
Almost-Famous Frozen Yogurt
Cool, creamy, and easy to make, this frozen yogurt blends whole-milk and Greek yogurt for a rich, tangy treat. Lightly...
Why Packaging Matters
Great packaging speaks volumes. It tells the customer what your brand stands for. McKinsey & Company reports that today’s luxury...
How To Market for Mother’s Day
Did You Know: Mother’s Day is the fourth highest grossing holiday of the year, even topping Valentine’s Day in jewelry...