Fruchtman Findings
Industry insights from the jewelry marketing experts.
Easy Cheesy Taco Pasta
Cheesy, saucy, and packed with bold taco flavor, this easy one-pot pasta is the kind of comfort food you’ll crave...
Zero-Click & AI Search Optimization: How to Stay Visible When Users Stop Clicking
Zero-click search is reshaping how customers discover jewelers. Featured snippets, AI summaries, and instant answers now influence buying decisions before...
Why Reviews Matter More Than Ever for Jewelers
Before customers visit your store, they’re reading your reviews. Learn why online reviews play a bigger role than ever in...
The Gold Rush - Early 2026 Edition
Record gold pricing isn’t just a market anomaly; it’s a catalyst forcing jewelers to sharpen fundamentals: pricing clarity, inventory strategy,...
How AI Is Helping (and Hurting) The Design Landscape
AI has become both a powerful collaborator and a disruptive force in the graphic design world, especially within the luxury...
Classic Belgian Waffles
Light, golden, and impossibly crisp on the outside with a tender, fluffy center, these classic Belgian waffles feel like a...
Understanding
Lab-Grown and Natural Diamonds. We’ve pontificated, bloviated, and have read article after article. What does it really come down to?
