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Home / Findings

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Your JCK Las Vegas Survival Guide: How to Conquer the Industry’s Ultimate Marathon
May 16 2025
Your JCK Las Vegas Survival Guide: How to Conquer the Industry’s Ultimate Marathon

Sure, you’ve seen articles that tout “How to do JCK”, but here’s your no-fluff, business-focused guide to crushing the JCK...

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Welcome RDI Diamonds!
May 14 2025
Welcome RDI Diamonds!

Join us in welcoming premier diamond supplier and international leader in the diamond industry, RDI Diamonds®, to the Fruchtman team!

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Strawberry Cake in White Dish
May 13 2025
Fresh Strawberry Cake

This easy strawberry cake pairs fresh berries with a soft, buttery batter for a light, summery treat. It’s golden, sweet,...

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AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
May 02 2025
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google

Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...

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The Role of Customer Reviews and Testimonials in Jewelry Sales
April 30 2025
The Role of Customer Reviews and Testimonials in Jewelry Sales

When it comes to buying jewelry online, trust is everything — and customer reviews are one of the most powerful...

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Frozen Yogurt
April 30 2025
Almost-Famous Frozen Yogurt

Cool, creamy, and easy to make, this frozen yogurt blends whole-milk and Greek yogurt for a rich, tangy treat. Lightly...

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Why Packaging Matters
April 17 2025
Why Packaging Matters

Great packaging speaks volumes. It tells the customer what your brand stands for. McKinsey & Company reports that today’s luxury...

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How To Market for Mother’s Day
April 17 2025
How To Market for Mother’s Day

Did You Know: Mother’s Day is the fourth highest grossing holiday of the year, even topping Valentine’s Day in jewelry...

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