Fruchtman Findings
Industry insights from the jewelry marketing experts.
Ready. Set. Game. Plan.
Really…what are you doing at JCK? Or any tradeshow for that matter. Seek something new. Seek true business partners who...
Welcoming Michael’s Jewelers to the Fruchtman Family
We’re excited to welcome Michael’s Jewelers—known for their craftsmanship, personalized service, and elegant designs—as our newest client. With deep community...
The Best Greek Salad
Bright, fresh, and bursting with Greek flavor, this gorgeous salad is as effortless as it is impressive. With crisp veggies,...
Your JCK Las Vegas Survival Guide: How to Conquer the Industry’s Ultimate Marathon
Sure, you’ve seen articles that tout “How to do JCK”, but here’s your no-fluff, business-focused guide to crushing the JCK...
Welcome RDI Diamonds!
Join us in welcoming premier diamond supplier and international leader in the diamond industry, RDI Diamonds®, to the Fruchtman team!
Fresh Strawberry Cake
This easy strawberry cake pairs fresh berries with a soft, buttery batter for a light, summery treat. It’s golden, sweet,...
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...
The Role of Customer Reviews and Testimonials in Jewelry Sales
When it comes to buying jewelry online, trust is everything — and customer reviews are one of the most powerful...
