Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Role of Customer Reviews and Testimonials in Jewelry Sales
When it comes to buying jewelry online, trust is everything — and customer reviews are one of the most powerful...
Almost-Famous Frozen Yogurt
Cool, creamy, and easy to make, this frozen yogurt blends whole-milk and Greek yogurt for a rich, tangy treat. Lightly...
Why Packaging Matters
Great packaging speaks volumes. It tells the customer what your brand stands for. McKinsey & Company reports that today’s luxury...
How To Market for Mother’s Day
Did You Know: Mother’s Day is the fourth highest grossing holiday of the year, even topping Valentine’s Day in jewelry...
Chicken Piccata
Craving comfort with a zesty twist? This creamy-but-light recipe brings bold lemony flavor and velvety richness together in one irresistible,...
A Note to Sales Associates: The Art of Relationship Building in Fine Jewelry Sales
This axiom of luxury retailing bears repeating - “Clients may forget the details of their purchases but they will never...
Reaching Today’s and Tomorrow’s Jewelry Buyers
Discover how Millennials and Gen Z are shaping the future of luxury jewelry—and how local jewelers can adapt to engage...
Mexican Stuffed Shells
These cheesy, taco-seasoned stuffed shells smothered in enchilada sauce and baked to perfection make for a unique and crowd-pleasing family...



