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Home / Findings

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Why Packaging Matters
April 17 2025
Why Packaging Matters

Great packaging speaks volumes. It tells the customer what your brand stands for. McKinsey & Company reports that today’s luxury...

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How To Market for Mother’s Day
April 17 2025
How To Market for Mother’s Day

Did You Know: Mother’s Day is the fourth highest grossing holiday of the year, even topping Valentine’s Day in jewelry...

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Chicken Piccata
April 17 2025
Chicken Piccata

Craving comfort with a zesty twist? This creamy-but-light recipe brings bold lemony flavor and velvety richness together in one irresistible,...

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A Note to Sales Associates: The Art of Relationship Building in Fine Jewelry Sales
April 03 2025
A Note to Sales Associates: The Art of Relationship Building in Fine Jewelry Sales

This axiom of luxury retailing bears repeating - “Clients may forget the details of their purchases but they will never...

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Reaching Today’s and Tomorrow’s Jewelry Buyers
April 03 2025
Reaching Today’s and Tomorrow’s Jewelry Buyers

Discover how Millennials and Gen Z are shaping the future of luxury jewelry—and how local jewelers can adapt to engage...

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Mexican Stuffed Shells
April 03 2025
Mexican Stuffed Shells

These cheesy, taco-seasoned stuffed shells smothered in enchilada sauce and baked to perfection make for a unique and crowd-pleasing family...

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Stay Fresh Online: Elevate Your Brand with a Modern Color Palette
March 20 2025
Stay Fresh Online: Elevate Your Brand with a Modern Color Palette

Your brand presence is more than just a logo—it’s an experience. While your logo serves as a key identifier, the...

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The Importance of Local SEO for Jewelry Stores
March 19 2025
The Importance of Local SEO for Jewelry Stores

Want to attract more local customers to your jewelry store? With the right Local SEO strategies, you can shine online,...

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