The Importance Of Brand Identity

Being a graphic designer, I find the most joy I get out of my work is designing brand identities. Why? Because it gives me a chance to dive into the world that the brand lives in and to find the voice it needs to communicate to its market successfully. A company’s success is dependent on a solid, unique brand graphics system. Your logo may be confusing to customers, outdated, or simply visually unappealing. Whatever the case, something needs to be done quickly. Though it may be a long process and a tough task, finding the appropriate team to tackle the challenge will be crucial in the rebrand because rebranding doesn’t always turn out well. This article shows some of the most talked about rebrands of 2016, and also past design fails. This is important for companies to think about; you don’t want to be left behind.