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Introducing Friends and Benefits Referral Program

Introducing Friends and Benefits Referral Program

Jewelry Marketing Leader Introduces Friends and Benefits

Fruchtman Marketing launches first web-based referral program for the jewelry industry

TOLEDO, Ohio, DATE - Industry leader Fruchtman Marketing announces Friends and Benefits, the first web-based referral program which generates purchasing leads from new and current customers.

“We know when people are preparing to make an investment purchase, they prefer to ask for referrals from their friends or family members because they have a relationship with them and, therefore, trust their opinions,” said Angie Ash, Executive Vice President of Fruchtman Marketing. “This program taps into the power of these referrals and captures the next wave of new business for the jeweler.”

Friends and Benefits is a simple web-based application which any retail jeweler can use and is supported by most browsers. It provides incentives for current customers to increase the frequency of visits and entices referrals to visit a first time.

The portal can be customized with the jeweler’s logo, name and branding colors. In addition, each jeweler can set and manage offers with disclaimers and expiration dates. If the jeweler sells online, a coupon code can be generated through their website or in-store point of sale terminal with the coupon code entered into the application.

“We are thrilled with the opportunities Friends and Benefits brings to the industry,” said Ash. “It is a winning opportunity for jewelers to grow their business in an easy, economical fashion.” Appointments to discuss Friends and Benefits can be made by contacting Fruchtman Marketing at 419-539-2770 or by stopping by their booth at JCK, located in the Essentials and Tech area, booth B60083.

Fruchtman Marketing is a full-service agency that specializes in the jewelry industry and works with many of the country’s finest jewelry retailers, manufacturers, designers and trade groups. They have presented seminars at the most prominent tradeshows, including JCK Las Vegas, The SMART Jewelry Show, The Centurion Jewelry Show and are contributors to industry publications such as National Jeweler, INSTORE, The Centurion and indesign magazine. You can subscribe to their weekly jewelry marketing blog, Tuesday Tips and Tricks, at For additional information contact Angie Ash at 419. 539.2770 ext. 222 or online at

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