Your logo is one of your most important assets as a business, and it’s always important to stay on top of current design trends to make sure you’re sending the right message with your branding.
Over the years, brands have commonly adapted their logos to follow the trends of the time. The early 2000s saw a shift towards 3D design, but has since shifted back to flat design. What’s trending now? Simplicity.
In a fast-paced world, your logo must be simple. Consumers don’t have time to dissect a complicated logo – they should be able to glance and know exactly what they’re looking at.
Seven featured brands have taken the initiative to simplify their logos. Being paired side-by-side with the originals, it’s easy to see why simpler is better. See them for yourself here: http://www.creativebloq.com/branding/7-logos-simplified-2015-71515585
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
Midwest: Toledo, Ohio
West Coast: Rancho Mirage, California
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