Fruchtman Findings
Industry insights from the jewelry marketing experts.
The New Age of Clienteling: Smarter Tools, Same Human Touch
Your customers come back because of you. But AI can help. Here’s how.
Google's SGE (Search Generative Experience) & Jewelry Retail
Google's AI-powered Search Generative Experience is transforming jewelry discovery. Keep reading to learn four essential strategies to ensure your store...
Will AI Ever Replace the Creative Mind?
There’s a lot of noise out there about AI replacing creative professionals. So let’s cut through it. Will AI ever...
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...
Why AI and Authenticity Don’t Mix for Local Retailers
As AI dominates the business world as the latest buzzword, local retailers must ask themselves: Can you truly be authentic...
The Future of AI-Driven Search: Preparing for AEO and AEQ
With the rise of AI-driven search and digital assistants, adapting to Answer Engine Optimization (AEO) and Answer Experience Quality (AEQ)...
The Impact of AI Overviews in Search on Google Paid Search Ads
As AI-driven overviews become a bigger part of Google’s search experience, advertisers need to be ready for some serious changes...
AI in Digital Marketing: A Double-Edged Sword
AI is everywhere in digital marketing these days, and there’s no denying that it’s made a huge impact. From automating...
