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Home / Findings / Category_Guest Post

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Larry Johnson's 20-40-40 Display Strategy
August 17 2020
Larry Johnson's 20-40-40 Display Strategy

by Larry Johnson, Larry Johnson Consulting Services One of the simplest ways to enhance the perceived value of a piece...

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couple looking at laptop together
May 26 2020
No New Normal

By Guest Columnist Lori Dixon, Ph.D., Great Lakes Marketing Research Consumers got a taste of having more power over place...

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Navigating Crisis, Opportunity, Culture and Growth
April 27 2020
Navigating Crisis, Opportunity, Culture and Growth

By Kate Peterson, Performance Concepts These are trying and uncertain times, and the challenges we are facing as an industry...

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Young woman is buying a watch at the shopping mall
January 27 2020
Is it time to reinvigorate the retail experience? You bet.

by Lori Mitchell Dixon, Ph.D., Great Lakes Marketing Research So, online shopping is undoubtedly having an impact on your retail...

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