An Account Executive ensures the smooth production of jewelry marketing campaigns – from assessing client needs, briefing account coordinators, liaising with internal and external creative resources, to creating & managing budgets, and working with the Agency’s Management Team.
An Account Executive is primarily responsible for the management of relationships with clients. As one of the senior points of contact for the agency’s accounts, the Account Executive works alongside the Account Coordinator to coordinate the internal resources needed to service projects, and works alongside the Account Supervisor to build strategic marketing plans, and balance the expectations of clients with the execution of creative work.
Account Executives will be expected to understand client markets, participate in developing strategic marketing plans & tactical campaigns based on client needs, and ensure the successful development of client accounts both creatively and financially while playing a positive role in the agency’s new business initiatives.
This is a virtual role and you will spend time in Google Meet meetings and briefings, as well as remaining in close contact with assigned clients. Occasional travel might be required for client visits, new business presentations, planning and trade show participation. Although your commitment will tend to be standard office hours of 8:30am to 5:30pm EST (4:30 pm on Fridays), deadlines or the demands of a client may see you working early or late to ensure continued success of client projects.
Account Executives are interested in the client in order to develop strong, meaningful relationships. Timely communication is imperative to complete projects on time and on budget.
An unparalleled level of organization is expected so that all campaigns run efficiently, with other team members relying on project organization to meet deadlines and understand client expectations.
Account Executives will be expected to monitor client marketing plans every step of the way, while contributing to an enjoyable work environment and maintaining a culture driven by forward momentum.
Core Duties
- Ensure the excellence of projects; effectively manage and interpret client feedback; guide/lead/support Account Coordinators (ACs) to implement projects smoothly and effectively
- In collaboration with the Account Coordinator, responsible for ensuring client satisfaction and handling issues or problem resolution of marketing issues
- Develop a comprehensive understanding of the marketplace and our client’s business including various media and distribution channels
- Proactive engagement with clients to improve existing services, driving profitable client relationships
- Completing projects to specific schedules & deadlines and within approved budgets
- Be accountable for the security of our client’s business
- Manage and ensure the quality of our services to clients
- Management and handling of client conference calls, projects, and requests, including the refinement of the above
- Typical day-to-day management of clients and their requests
- Use skills to influence clients, and the agency, creatively and strategically
- Support Senior Management in developing initiatives for new business or expanding existing business
- Understand Fructhman billings processes and how to manage third-party costs
- Write/proofread major communications materials
- Track your time, open jobs and job folders, create copy docs and assign projects, etc. in WebVantage.
- Understand industry/market trends and the success factors critical to FM’s long-term sustainability and competitiveness
- Modify proposals based on changing business conditions
- Oversee approval, collection, and submission of budgeted Co-Op advertising programs by ACs
- Take ownership of the quality of creative in collaboration with the creative team
- Be aware of creative team motivation and working processes
- Oversee project briefings (both written and actual briefings) and client approval
- Provide creative judgment
- Develop strong working relationships with ACs to ensure that once briefed the campaign/project moves forward smoothly
- Assume responsibility, and demonstrate a proactive and energetic working attitude
- Develop Cost Estimates (when needed) - with senior management sign-off
- Must be available by Phone, Text & Email during regular working hours
Skills Required
An Account Executive at Fruchtman Marketing needs a wide range of abilities. These include:
- Superb organizational skills
- Prior Agency Account / Management experience required (7+ years)
- Significant experience in professional client relationship management
- A background in advertising, jewelry, and luxury marketing a plus
- The ability to plan and strategize at a senior level
- A persuasive and confident approach to creative projects
- Excellent written and oral communication skills
- Effective team management capabilities
- A keen attention to detail and budgetary restraints
- Full awareness of creative processes and techniques – including digital platforms
- Ability to approve all client materials & proof, copy, and images
- Proficiency in Google Workspace, Word, PPT & Excel
- Competency working in a remote environment and professionally communicating via phone, e-mail & text
