Fruchtman Findings
Industry insights from the jewelry marketing experts.
White Wine Margaritas
by Angie Ash, EVP Having a tough time deciding between white wine and a margarita? Now, you don’t have to...
Cucumber Gin Cocktail
by Ashley Buckowing, Graphic Designer Celebrate the coming warm weather and St. Patricks Day with this refreshing and festive cocktail!...
Get Your Store Ready for Mother’s Day
Mother's Day is one of the busiest times of year for jewelers. Our very own Angie Ash sat down with...
Best BBQ Chicken Kebabs
By Michael Fruchtman, CFO Sauce: 1/2 cup ketchup 1/4 cup light or mild molasses 2 tablespoons grated onion 2 tablespoons...
Up and Coming: Voice Search
We’ve all had moments where voice technology was preferred over text technology. We’ve gone from voice memos in replacement of...
Are you better?
By Ellen Fruchtman How do I gain market share? How do I increase referrals? How do I increase sales? How...
Christmas In July
By Ellen Fruchtman This isn’t an article about creating an over-used promotion in July, but rather a notification to everyone...
Top 4 Jewelry Trends for 2022
By Chelsea Schroeder, Account Coordinator As we head into 2022, you may be on the hunt to elevate your wardrobe...



