Creativity, Inc. by Ed Catmull

by Kelsi Roth, Senior Graphic Designer & Social Media Coordinator Creativity, Inc. is part memoir, part business profile, and part management advice book. It details Ed Catmull’s early life and inspiration as well as the creation of Pixar Animation and eventual partnership with Disney. He uses anecdotes and personal stories to demonstrate the aspects of Pixar that make it such a successful venture from both a business and employee standpoint. His passion for animation and nurturing a creative spirit are present in every section of this book. With information that is applicable to all industries and company dynamics, Creativity, Inc. is an excellent read for managers and aspiring leaders looking for fresh ideas and management strategies.