You don’t have to spend thousands of dollars every time you want a story in your local media. Use good old-fashioned public relations and let the media tell your story for free.
Look at the buzz created a couple of weeks ago by James O. Poags Jewellers in Strathroy, Ontario, Canada. Poag’s has a rental program, “Something Borrowed”, where customers can rent fabulous designer jewelry for five days at a fraction of the cost of the purchase price. It’s a great program for weddings, reunions, and other special events.
The highly-rated JACK-FM 102.3 morning show with Curtis and Hillary from neighboring London, Ontario heard about the program and talked for almost five minutes on-air. After that, they visited Poag’s, took some photos and did a complete story on the JACK-FM website.
Poag’s Jewellers got a lot of publicity from sending out a simple media release. For the complete story and audio of the radio show, check this out.
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
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