Fruchtman Findings
Industry insights from the jewelry marketing experts.
Fruchtman Marketing Welcomes Clarté!
By Ashley Bowen, Account Coordinator Fruchtman Marketing is pleased to announce we’ll be assisting Valentine Jewels with the launch of...
Name Dropping
For many, many years, jewelers bought into the philosophy of supporting bridal brands. They invested LOTS of buy-in dollars in...
They Like Me
It’s the thing every retailer needs to do. Somewhere along the line, you need to convince your prospective customer they...
Imagine National Exposure
Imagine National Exposure Congratulations are in order for Fruchtman client Imagine Bridal. A leading manufacturer of bridal jewelry, they were...
Name Dropping
For many, many years, jewelers have bought into the philosophy of supporting bridal brands. They invested LOTS of buy-in dollars...
Eau de Tiffany?
If you could create a perfume for your store, what would it smell like? The behemoth brand with their signature...
Where Are You, Howard Beale?
You have to admit, there are many times life imitates art. Take the movie, Network (1976). Written by Paddy Chayefski,...
So Long, JCK. Hello, Toledo!
After a fantastic run at JCK Las Vegas, the experts from Fruchtman Marketing have packed their bags and are heading...
