Fruchtman Findings
Industry insights from the jewelry marketing experts.
The March 2024 Google Core Update: What Retail Jewelers Need to Know
In the ever-changing world of digital marketing, staying ahead of the curve is crucial for success. In March 2024, Google...
Is Less More?
Give your jewelry the opportunity to sparkle, and it just might leave the store sooner than you imagined!
Christmas In July? Easy Do’s & Don'ts to Get Our 4th Quarter Act Together
Yes, yes, I know! It’s not even the end of June and JCK is barely over, but the trick that...
Best. Ever.
by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001...
For Better Or Worse
Seems like every retailer wants the same things consistently and, no doubt, they’re great things and smart things to strive...
Houston, We’ve Got A Problem.
If you are one (of the many) upscale, fine jewelry retailers who did not see their sales go through the...
