Fruchtman Findings

This week, we’re reflecting on Ellen Fruchtman’s recent interview with The Jewelry Wire and the timeless marketing lesson at the...

Welcome to 2026! If last year felt confusing, this year feels like a return to motion. Not frantic motion. Thoughtful...

We’re honored to welcome Miner’s Gems to the Fruchtman family. Renowned for rare gemstones and exquisite, one-of-a-kind creations, they embody...

Really…what are you doing at JCK? Or any tradeshow for that matter. Seek something new. Seek true business partners who...

We all know the power of planning - and  “planning our work and working our plan” is always a good...

In the ever-changing world of digital marketing, staying ahead of the curve is crucial for success. In March 2024, Google...

Give your jewelry the opportunity to sparkle, and it just might leave the store sooner than you imagined!

Yes, yes, I know!  It’s not even the end of June and JCK is barely over, but the trick that...