Fruchtman Findings

Really…what are you doing at JCK? Or any tradeshow for that matter. Seek something new. Seek true business partners who...

We all know the power of planning - and  “planning our work and working our plan” is always a good...

In the ever-changing world of digital marketing, staying ahead of the curve is crucial for success. In March 2024, Google...

Give your jewelry the opportunity to sparkle, and it just might leave the store sooner than you imagined!

Yes, yes, I know!  It’s not even the end of June and JCK is barely over, but the trick that...

by Ellen Fruchtman, CEO Be all you can be. Remember that famous campaign and tagline? It was created in 2001...

Seems like every retailer wants the same things consistently and, no doubt, they’re great things and smart things to strive...

If you are one (of the many) upscale, fine jewelry retailers who did not see their sales go through the...