Fruchtman Findings
Industry insights from the jewelry marketing experts.
Using Canva With Class, Not Compromise
While Canva offers efficiency and polish, it can quietly erode the exclusivity that luxury brands strive for. Learn how to...
Engagement Trends Jewelers Can’t Afford to Miss
The Knot’s "2025 Real Weddings Study" offers a sharp look at how Gen Z and Millennial couples are approaching engagement—and...
AI is Changing the Engagement Ring Buyer’s Journey—And It’s Coming for Google
Younger bridal shoppers are turning to AI like ChatGPT over Google. Here's why it matters for your search visibility and...
Stay Fresh Online: Elevate Your Brand with a Modern Color Palette
Your brand presence is more than just a logo—it’s an experience. While your logo serves as a key identifier, the...
Out With the Old?
We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.
What’s Hot: Le Vian’s Trend Forecast for 2025
Le Vian recently released their trend forecast for 2025 and from an advertiser’s viewpoint, this is going to be a...
Sparkling Transformations: How AI is Revolutionizing Online Jewelry Shopping
With advancements in AI, the landscape of jewelry shopping is undergoing a profound transformation.
Vintage Vogue: Tapping into Pinterest’s Top Wedding Jewelry Trends for 2024
by Hannah Hoyer, Social Media Marketing Manager Pinterest’s 2024 Wedding Report shows that the allure of vintage jewelry styles is...




