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Home / Findings / Trends

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Staying on Top of the Trends
May 02 2024
Staying on Top of the Trends

by Samantha Cialdella, Account Coordinator Keeping up with marketing trends can feel like an endless task. However, there are a...

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Finding your identity
March 18 2024
Crafting Your Identity

by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and...

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The Jewelry Category That’s On Fire
February 17 2023
The Jewelry Category That’s On Fire

By Angie Ash, EVP As a marketing professional, I get excited when I see entrepreneurs take a product that nobody...

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8 Jewelry Trends to Watch For in 2023
February 17 2023
8 Jewelry Trends to Watch For in 2023

By Ashley Buckowing, Graphic Designer As a designer, having stunning photography of jewelry always enables me to create the best...

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What’s Trending for June?
February 06 2023
What’s Trending for June?

by Abbey Ellis, Account Coordinator Happy June! As we welcome a new month and a new season, let’s check out...

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The Modern Pearl
January 09 2023
The Modern Pearl

by Ashley Buckowing, Graphic Designer As we round the corner into fall, it’s time to start thinking about cold-weather styles...

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The New Retail
June 12 2017
The New Retail

Unless you’ve been hiding under a rock, it’s hard to imagine not recognizing business has changed. But, what has driven...

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Are You Trending?
February 20 2017
Are You Trending?

If my husband or daughters had to choose a t-shirt for me, I have a feeling Born to Shop might...

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