Fruchtman Findings
Industry insights from the jewelry marketing experts.
Staying on Top of the Trends
by Samantha Cialdella, Account Coordinator Keeping up with marketing trends can feel like an endless task. However, there are a...
Crafting Your Identity
by Abbey Ellis, Account Coordinator In the industry, brand positioning is essential for setting you apart from the competition and...
The Jewelry Category That’s On Fire
By Angie Ash, EVP As a marketing professional, I get excited when I see entrepreneurs take a product that nobody...
8 Jewelry Trends to Watch For in 2023
By Ashley Buckowing, Graphic Designer As a designer, having stunning photography of jewelry always enables me to create the best...
What’s Trending for June?
by Abbey Ellis, Account Coordinator Happy June! As we welcome a new month and a new season, let’s check out...
The Modern Pearl
by Ashley Buckowing, Graphic Designer As we round the corner into fall, it’s time to start thinking about cold-weather styles...
The New Retail
Unless you’ve been hiding under a rock, it’s hard to imagine not recognizing business has changed. But, what has driven...
Are You Trending?
If my husband or daughters had to choose a t-shirt for me, I have a feeling Born to Shop might...




