Facebook is testing a group of emoji-like icons that people can use in place of the “Like” button. If you’ve ever found yourself reading your friends' bad news and weren’t sure what to say, but also felt wrong clicking the “Like” button, these “Reactions” might be just what you needed. They allow you to react with a more accurate emotion as well as give you a quick and easy way to respond.
Read why marketers say Facebook’s new emoji reaction buttons are long overdue here.