Get More Information
To figure out what went wrong, you need to know more. We’re specifically looking for more data to help explain where things went south. Let’s use the example of a jeweler who ran a Facebook ad campaign to encourage sales of their discounted aging inventory and found that there haven’t been many more sales in that area since the campaign started. Here are some additional pieces of information to gather.- Facebook engagement
- Landing page views
- In-store and phone inquiries