Fruchtman Findings
Industry insights from the jewelry marketing experts.
Are you better?
By Ellen Fruchtman How do I gain market share? How do I increase referrals? How do I increase sales? How...
Christmas In July
By Ellen Fruchtman This isn’t an article about creating an over-used promotion in July, but rather a notification to everyone...
Online Marketing Strategies for Jewelry Stores
by Charles Pobee-Mensah, Director of Digital Marketing With the plethora of online marketing options available to us all, it's easy...
Is Apple Hurting Your Facebook Advertising?
by Charles Pobee-Mensah, Director of Digital Marketing Mom and Dad are fighting. And we're all caught in the middle. In...
Looking Forward.
by Ellen Fruchtman, President By now you’ve probably read countless articles about the state of retail. There have been countless...
Enjoy The Ride
By Ellen Fruchtman, President We set some high bars this holiday season and all expectations indicate it’s going to be...
Follow the Science
By Ellen Fruchtman, President How many times have you heard those three, simple words? Probably more often than you would...
So much to love.
By Ellen Fruchtman, President In a few days, Cupid’s arrow will be in full force. Valentine’s Day, with its long...