- Family First: They plan to prioritize friends and family over brands and businesses
- Deeper Connections: Facebook will encourage conversations over “passive experiences”
- Less Engagement: Facebook basically said that it is willing to sacrifice user time and engagement spent on Facebook in order to make it a better place
by Charles Pobee-Mensah, Director of Digital Marketing
On January 11, Facebook CEO, Mark Zuckerberg said: “I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” In order to achieve this goal, here are some changes that Facebook is planning and expecting to take place: