by Charles Pobee-Mensah, Director of Digital Marketing
Every time you make a sale, you have a new opportunity. This is the moment the customer loves you the most. The moment they were willing to part with their hard-earned money because of the value that you offered them. I wish this moment could last forever. Though it can’t, second best is making it happen again. That’s the opportunity.
Email marketing can make that moment happen again. When you ask for an email address at the point of sale, you’re saying “let’s keep in touch” when they love you the most. Instead of going home and forgetting about you, you can make sure they think of you often.