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Home / Blog / Marketing

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Up and Coming: Voice Search
September 05 2022
Up and Coming: Voice Search

We’ve all had moments where voice technology was preferred over text technology. We’ve gone from voice memos in replacement of...

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Online Marketing Strategies for Jewelry Stores
December 04 2021
Online Marketing Strategies for Jewelry Stores

by Charles Pobee-Mensah, Director of Digital Marketing With the plethora of online marketing options available to us all, it's easy...

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Looking Forward.
November 01 2021
Looking Forward.

by Ellen Fruchtman, President By now you’ve probably read countless articles about the state of retail. There have been countless...

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Follow the Science
August 03 2021
Follow the Science

By Ellen Fruchtman, President How many times have you heard those three, simple words? Probably more often than you would...

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How Apple Is Handicapping Email Marketing Starting This Year
June 07 2021
How Apple Is Handicapping Email Marketing Starting This Year

by Charles Pobee-Mensah, Director of Digital Marketing Would you prefer the marketing emails you get to be more personalized and...

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See Your Website Data in a New Way with Google Analytics 4
February 02 2021
See Your Website Data in a New Way with Google Analytics 4

by Charles Pobee-Mensah, Director of Digital Marketing Did you know that Google has released Google Analytics 4? It's a notable...

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The Most Valuable Brand? Your Own.
January 11 2021
The Most Valuable Brand? Your Own.

By Angie Ash, Executive Vice President We see it all too often. Retail jewelers getting hung up on the brands...

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Let me tell you...
December 10 2020
Let me tell you...

by Ellen Fruchtman, President Lately, I have seen a rash of advertising advice from other marketing professionals in our industry....

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