Fruchtman Findings
Industry insights from the jewelry marketing experts.
Video Is The Hottest Trend
By Shane O'Neill, Vice President Video is quickly becoming the hottest marketing trend for businesses. Why? Simply stated, video on...
Zombie Jewelers Are Among Us, Season 3 Finale – The COVID Confine
By Shane O’Neill, Vice President We’ve been dealing with zombie jewelers for years now, but the new COVID outbreak has...
Small Gestures. Big Impact.
by Ashley Bowen, Account Coordinator As you look to reopen your store and capitalize on sales, especially for Mother’s Day...
Making the most of online reviews and your reputation.
By Angie Ash, Executive Vice President Years ago, before the Internet, business and product reviews weren’t necessarily relevant to a...
Time to Put Your Advertising on a Diet
by Shane O’Neill, Vice President I hate fat ads. That’s right, I said it. Maybe it’s just me, but I...
Can Cannabis be Couture?
by Ellen Fruchtman, President With the Cannabis market growing, one fashion branding guru has decided to bring her expertise to...
The Importance Of Content Marketing
By Shannon Joyce, Account Manager Marketing is an ever-evolving and adapting concept. However, as we move into the holiday season,...
I Just Want Chocolate
by Angie Ash, Executive Vice President Marketing Campaigns are like Ice Cream Flavors. At Fruchtman, we’re in the midst of...