Who doesn’t love to stay home and still be able to shop? Overall, there has been quite a comfort in online shopping by consumers. In turn, growth in the jewelry industry is being fueled by this shift to e-commerce. Although jewelry shoppers may still remain hesitant to purchase a piece of fine jewelry online, these hesitations can be kept at bay by the retailers. Establishing strong credibility and reputation to their name will help gain the consumer’s trust in making expensive purchases online. The jewelry industry must capitalize on this and take the plunge to selling their dazzling diamonds online to not fall behind on one of the greatest marketing trends that is helping grow their industry today.
https://www.forbes.com/sites/deborahweinswig/2016/04/14/as-fine-jewelry-moves-online-the-market-sparkles/#6f9e1cf974ae
Fruchtman Marketing has worked with many of the finest retailers, manufacturers, designers, importers, vendors, and trade organizations in the jewelry industry. Are you ready?
Midwest: Toledo, Ohio
West Coast: Rancho Mirage, California
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