By Ashley Buckowing, Art Director
As we enter the 4th quarter, getting your message to your customers in an effective and eye-catching way becomes more important than ever, regardless if it’s print or digital. It’s crucial to choose a font that is easy to read, otherwise your message will be lost. Below are five tips to ensure your marketing message is as clear as possible.
- When making your design selection, you should know the difference between Typography and Font. Typography is the collection of fonts that have common characteristics. A font is a specific member of a typeface.
- Be able to recognize the five types of fonts: Serif, sans serif, script, display, and hand lettering. Each type has their own characteristics that are suitable for different types of design.
- When choosing a font or fonts, it’s important to select a font that is complementary to the overall design and message you’re trying to convey.
- Make sure you obtain feedback from those involved with the design before moving forward to ensure your audience can easily read the chosen font and it’s on brand.
