Fruchtman Findings
Industry insights from the jewelry marketing experts.
YouTube Became TV. Most Brands Missed It.
YouTube isn’t just digital anymore—it’s where TV has moved. With more viewing than most cable networks, the shift is already...
The Evolution of Data-Driven Social Media Advertising
Today’s social media advertising isn’t just about showing beautiful jewelry—it’s about showing the right jewelry to the right potential customer.
The Smart Money Is Moving Back to TV Advertising
TV advertising never really went away—it just evolved. Streaming brings back the storytelling power jewelers trust, with smarter targeting and...
Why Branding Matters
How important is consistency and frequency? When the average person is consuming over 6,000 ads per day, it could be...
It’s All in the Type
As we enter the 4th quarter, getting your message to your customers in an effective and eye-catching way becomes more...
Getting Diversity in Marketing Right
Look, well, anywhere, and you’ll see companies clearly working hard to reflect diversity in their marketing. But are they doing it...
Google Ads
by Shane O'Neill, Vice President Have you been an active advertiser in Google Adwords Since January 1 of this year?...
Did You Know
by Angie Ash, Executive Vice President Even if you’re not a Harry Potter fan, (insert gasp here) you can appreciate...
