Fruchtman Findings
Industry insights from the jewelry marketing experts.
Why Branding Matters
How important is consistency and frequency? When the average person is consuming over 6,000 ads per day, it could be...
It’s All in the Type
As we enter the 4th quarter, getting your message to your customers in an effective and eye-catching way becomes more...
Getting Diversity in Marketing Right
Look, well, anywhere, and you’ll see companies clearly working hard to reflect diversity in their marketing. But are they doing it...
Google Ads
by Shane O'Neill, Vice President Have you been an active advertiser in Google Adwords Since January 1 of this year?...
Did You Know
by Angie Ash, Executive Vice President Even if you’re not a Harry Potter fan, (insert gasp here) you can appreciate...
What About The First Screen?
Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television....
TAG You're It!
Tag Heuer jumps into the Luxury Smartwatch category. Although smartwatches still haven't taken the world by storm, it's clear that...
What About The First Screen?
Do you know what second screen advertising is? If not, it’s where consumers use a mobile device while watching television....
