National Jeweler
Austin, Texas—Kendra Scott is introducing its first engagement ring collection, just a month after branching out into watches. The 11-piece collection includes engagement rings and bands in 14-karat gold, all set with lab-grown diamonds ranging in size from 0.5 to 2 carats, F color and VS2 clarity.
A recent Fruchtman Marketing report noted that as the cost of living rises, couples with less to spend on an engagement ring may opt for lab-grown diamonds as a more affordable alternative to natural diamonds.
Read the Full Article Here.