Fruchtman Findings
Industry insights from the jewelry marketing experts.
Why AI and Authenticity Don’t Mix for Local Retailers
As AI dominates the business world as the latest buzzword, local retailers must ask themselves: Can you truly be authentic...
The Art of Authenticity: Elevating the Luxury Jewelry Experience
Authenticity is the foundation upon which extraordinary luxury experiences are built, transforming a transaction into a lifelong relationship.
Out With the Old?
We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.
Kendra Scott Unveils Lab-Grown Engagement Ring Collection
National Jeweler Austin, Texas—Kendra Scott is introducing its first engagement ring collection, just a month after branching out into watches....
5 Predictions for Jewelry Retail in the Second Half of 2022
New York—Jewelry retailers have seen spectacular sales growth the past two years, but there’s mounting evidence that a slowdown is...
What Are You Searching For?
What Are You Searching For? At Fruchtman Marketing, we love data, especially when we are able to examine stats and...