Fruchtman Findings

Discover how Millennials and Gen Z are shaping the future of luxury jewelry—and how local jewelers can adapt to engage...

How important is consistency and frequency? When the average person is consuming over 6,000 ads per day, it could be...

As AI dominates the business world as the latest buzzword, local retailers must ask themselves: Can you truly be authentic...

Authenticity is the foundation upon which extraordinary luxury experiences are built, transforming a transaction into a lifelong relationship.

We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.

National Jeweler Austin, Texas—Kendra Scott is introducing its first engagement ring collection, just a month after branching out into watches....

New York—Jewelry retailers have seen spectacular sales growth the past two years, but there’s mounting evidence that a slowdown is...

What Are You Searching For? At Fruchtman Marketing, we love data, especially when we are able to examine stats and...