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Home / Findings / Consumer Behavior

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Reaching Today’s and Tomorrow’s Jewelry Buyers
April 03 2025
Reaching Today’s and Tomorrow’s Jewelry Buyers

Discover how Millennials and Gen Z are shaping the future of luxury jewelry—and how local jewelers can adapt to engage...

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Why Branding Matters
March 06 2025
Why Branding Matters

How important is consistency and frequency? When the average person is consuming over 6,000 ads per day, it could be...

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Why AI and Authenticity Don’t Mix for Local Retailers
February 07 2025
Why AI and Authenticity Don’t Mix for Local Retailers

As AI dominates the business world as the latest buzzword, local retailers must ask themselves: Can you truly be authentic...

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The Art of Authenticity: Elevating the Luxury Jewelry Experience
February 07 2025
The Art of Authenticity: Elevating the Luxury Jewelry Experience

Authenticity is the foundation upon which extraordinary luxury experiences are built, transforming a transaction into a lifelong relationship.

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Out With the Old?
January 24 2025
Out With the Old?

We spend significant time targeting the Engagement crowd, when the real money may be somewhere else.

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May 24 2022
Kendra Scott Unveils Lab-Grown Engagement Ring Collection

National Jeweler Austin, Texas—Kendra Scott is introducing its first engagement ring collection, just a month after branching out into watches....

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May 19 2022
5 Predictions for Jewelry Retail in the Second Half of 2022

New York—Jewelry retailers have seen spectacular sales growth the past two years, but there’s mounting evidence that a slowdown is...

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What Are You Searching For?
September 25 2017
What Are You Searching For?

What Are You Searching For? At Fruchtman Marketing, we love data, especially when we are able to examine stats and...

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