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Home / Findings / Branding

Fruchtman Findings

Industry insights from the jewelry marketing experts.

How To Make Your Website The Cornerstone of Your Business
October 17 2023
How To Make Your Website The Cornerstone of Your Business

by Shane O’Neill, Chief Marketing Officer So, you’ve finally invested in your future and developed a fantastic website with full...

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The Power of Pink
August 24 2023
The Power of Pink

by Ashley Buckowing, Graphic Designer Everyone knows Barbie. Regardless of age, generation, and gender, Barbie is the most popular doll....

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When a Branding Overhaul Just May Make Sense
July 08 2023
When a Branding Overhaul Just May Make Sense

by Angie Ash, Executive Vice President Most big companies have embraced tweaking their brand over the years, some to good...

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Five Things You Should Do in 2023 in Digital Marketing
March 21 2023
Five Things You Should Do in 2023 in Digital Marketing

Shane O’Neill, Vice President Things change quickly in the digital world. Before 2010 few jewelers were on Facebook or used...

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Reshaping Marketing: The Power of Community
March 13 2023
Reshaping Marketing: The Power of Community

by Abbey Ellis, Account Coordinator Everyone wants to belong – to have community. Brands are reshaping their marketing strategies by...

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5 Tips for Better Online Findability
October 27 2022
5 Tips for Better Online Findability

By Pat Giammarco, SEO Specialist Search engine optimization increases your visibility, ensuring you get more traffic the higher you rank....

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Focus on Clarity with Your Website
September 26 2022
Focus on Clarity with Your Website

by Ryan Leisure, Senior Web Manager WHY? Web users demand clarity. People have limited attention spans, and if your website...

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We’re Adding Another Feather to Our Website Cap
July 19 2022
We’re Adding Another Feather to Our Website Cap

We’re excited to announce that Burnell’s, a long-time client of ours located in Wichita, Kansas, is going to be launching...

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