Fruchtman Findings
Industry insights from the jewelry marketing experts.
The Power of Pink
by Ashley Buckowing, Graphic Designer Everyone knows Barbie. Regardless of age, generation, and gender, Barbie is the most popular doll....
When a Branding Overhaul Just May Make Sense
by Angie Ash, Executive Vice President Most big companies have embraced tweaking their brand over the years, some to good...
Five Things You Should Do in 2023 in Digital Marketing
Shane O’Neill, Vice President Things change quickly in the digital world. Before 2010 few jewelers were on Facebook or used...
Reshaping Marketing: The Power of Community
by Abbey Ellis, Account Coordinator Everyone wants to belong – to have community. Brands are reshaping their marketing strategies by...
5 Tips for Better Online Findability
By Pat Giammarco, SEO Specialist Search engine optimization increases your visibility, ensuring you get more traffic the higher you rank....
Focus on Clarity with Your Website
by Ryan Leisure, Senior Web Manager WHY? Web users demand clarity. People have limited attention spans, and if your website...
We’re Adding Another Feather to Our Website Cap
We’re excited to announce that Burnell’s, a long-time client of ours located in Wichita, Kansas, is going to be launching...
Success Strategies for 2022
To keep that momentum going, will require, yes, a little luck, but mostly, some sound strategy. What can you do...