Fruchtman Findings
Industry insights from the jewelry marketing experts.
When Efforts Get Results
by Shane O'Neill, Vice President Another birthday card success story! "Another $100 off birthday card redeemed. She spent $1500. Love...
Podcasts Worth Listening To
by Ellen Fruchtman, President Retail Podcasts can motivate and provide some great ideas for your business. Here is a list...
Bigger Isn’t Always Better
Branding. Pause for a few seconds. What was the first thing that came to mind when you read the word?...
Co-op vs. Store Branding
It’s that time of year again. Co-op advertising for 2015 is due to be submitted for reimbursement. In the midst...
Facebook: You’re Doing It Wrong.
As the social media landscape continues to shake itself out, it also continues to evolve. Regardless of what you may...
Branding Beyond The Door
Were you ever so excited to go to a restaurant or store you’ve heard so much about, only to find...
