Fruchtman Findings
Industry insights from the jewelry marketing experts.
Fruchtman Marketing Welcomes Clarté!
By Ashley Bowen, Account Coordinator Fruchtman Marketing is pleased to announce we’ll be assisting Valentine Jewels with the launch of...
12 Pros And Cons Of A Corporate Name Change
By now you should have heard about the big name change from Facebook. The new name (Meta), was introduced by...
Upgrade Your Brand
by Shane O’Neill, Vice President Seasons change, people change…and so should your logo. Let’s be honest, there are a lot...
Digital Co-op Program for Crown Ring
A Co-Op Program That’s Royal Worthy! Unveiled at JCK, we put together a digital co-op program for Crown Ring encompassing...
Welcome Berco
By Ashley Bowen, Account Coordinator We recently designed the new logo for Berco, an industry leading supplier to independent jewelers...
When Efforts Get Results
by Shane O'Neill, Vice President Another birthday card success story! "Another $100 off birthday card redeemed. She spent $1500. Love...
Podcasts Worth Listening To
by Ellen Fruchtman, President Retail Podcasts can motivate and provide some great ideas for your business. Here is a list...
Bigger Isn’t Always Better
Branding. Pause for a few seconds. What was the first thing that came to mind when you read the word?...