Fruchtman Findings
Industry insights from the jewelry marketing experts.
Fearful or Foolish?
By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers...
For Love or Money?
By Angie Ash, Executive Vice President We’re wrapping up our client planning calls and, as always, we’ve had some truly...
Fruchtman Marketing Welcomes Clarté!
By Ashley Bowen, Account Coordinator Fruchtman Marketing is pleased to announce we’ll be assisting Valentine Jewels with the launch of...
12 Pros And Cons Of A Corporate Name Change
By now you should have heard about the big name change from Facebook. The new name (Meta), was introduced by...
Upgrade Your Brand
by Shane O’Neill, Vice President Seasons change, people change…and so should your logo. Let’s be honest, there are a lot...
Digital Co-op Program for Crown Ring
A Co-Op Program That’s Royal Worthy! Unveiled at JCK, we put together a digital co-op program for Crown Ring encompassing...
Welcome Berco
By Ashley Bowen, Account Coordinator We recently designed the new logo for Berco, an industry leading supplier to independent jewelers...
When Efforts Get Results
by Shane O'Neill, Vice President Another birthday card success story! "Another $100 off birthday card redeemed. She spent $1500. Love...