Fruchtman Findings
Industry insights from the jewelry marketing experts.
We’re Adding Another Feather to Our Website Cap
We’re excited to announce that Burnell’s, a long-time client of ours located in Wichita, Kansas, is going to be launching...
Success Strategies for 2022
To keep that momentum going, will require, yes, a little luck, but mostly, some sound strategy. What can you do...
Fearful or Foolish?
By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers...
For Love or Money?
By Angie Ash, Executive Vice President We’re wrapping up our client planning calls and, as always, we’ve had some truly...
Fruchtman Marketing Welcomes Clarté!
By Ashley Bowen, Account Coordinator Fruchtman Marketing is pleased to announce we’ll be assisting Valentine Jewels with the launch of...
12 Pros And Cons Of A Corporate Name Change
By now you should have heard about the big name change from Facebook. The new name (Meta), was introduced by...
Upgrade Your Brand
by Shane O’Neill, Vice President Seasons change, people change…and so should your logo. Let’s be honest, there are a lot...
Digital Co-op Program for Crown Ring
A Co-Op Program That’s Royal Worthy! Unveiled at JCK, we put together a digital co-op program for Crown Ring encompassing...



