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Home / Findings / Branding

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Success Strategies for 2022
March 01 2022
Success Strategies for 2022

To keep that momentum going, will require, yes, a little luck, but mostly, some sound strategy. What can you do...

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Fearful or Foolish?
February 14 2022
Fearful or Foolish?

By Ellen Fruchtman, President I just completed a 3-day stint at the Centurion Jewelry Show. One of the first speakers...

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For Love or Money?
January 31 2022
For Love or Money?

By Angie Ash, Executive Vice President We’re wrapping up our client planning calls and, as always, we’ve had some truly...

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Fruchtman Marketing Welcomes Clarté!
November 22 2021
Fruchtman Marketing Welcomes Clarté!

By Ashley Bowen, Account Coordinator Fruchtman Marketing is pleased to announce we’ll be assisting Valentine Jewels with the launch of...

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12 Pros And Cons Of A Corporate Name Change
January 11 2021
12 Pros And Cons Of A Corporate Name Change

By now you should have heard about the big name change from Facebook. The new name (Meta), was introduced by...

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Image with the word Brand
October 28 2019
Upgrade Your Brand

by Shane O’Neill, Vice President Seasons change, people change…and so should your logo. Let’s be honest, there are a lot...

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Crown Ring Bridal House Logo
June 17 2019
Digital Co-op Program for Crown Ring

A Co-Op Program That’s Royal Worthy! Unveiled at JCK, we put together a digital co-op program for Crown Ring encompassing...

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Welcome Berco
April 29 2019
Welcome Berco

By Ashley Bowen, Account Coordinator We recently designed the new logo for Berco, an industry leading supplier to independent jewelers...

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