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Home / Findings / Graphic Design

Fruchtman Findings

Industry insights from the jewelry marketing experts.

Time for a Logo Makeover
January 09 2023
Time for a Logo Makeover

by Shane O'Neill, VP Time for a Logo Makeover: Give Your Brand a Fresh Look In today's fast-paced business world,...

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Make the Logo Bigger!
November 22 2022
Make the Logo Bigger!

by Shane O'Neill, Vice President As with any profession, there are always behind the scene idiosyncrasies that seem to commonly...

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It’s All in the Type
March 10 2022
It’s All in the Type

As we enter the 4th quarter, getting your message to your customers in an effective and eye-catching way becomes more...

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We’re Growing!
January 31 2022
We’re Growing!

By Ashley Bowen, Senior Account Coordinator Fruchtman Marketing recently made two additions to our team, and we’re thrilled to have...

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A Font for the Future
May 17 2021
A Font for the Future

by Kelsi Roth, Graphic Designer and Social Media Coordinator You’re probably very familiar with Calibri, the default font on Microsoft...

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Image with the word Brand
October 28 2019
Upgrade Your Brand

by Shane O’Neill, Vice President Seasons change, people change…and so should your logo. Let’s be honest, there are a lot...

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Good Design Takes Time
May 23 2016
Good Design Takes Time

Over the years, there have probably been advertising campaigns, logos, websites and other creative elements that have completely “wowed” you....

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If Everything Is Bold, Nothing Is Bold.
May 09 2016
If Everything Is Bold, Nothing Is Bold.

Hierarchy. It’s a word that you’ve undoubtedly heard, but have you ever taken a moment to stop and think about...

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