Fruchtman Findings
Industry insights from the jewelry marketing experts.
Time for a Logo Makeover
by Shane O'Neill, VP Time for a Logo Makeover: Give Your Brand a Fresh Look In today's fast-paced business world,...
Make the Logo Bigger!
by Shane O'Neill, Vice President As with any profession, there are always behind the scene idiosyncrasies that seem to commonly...
It’s All in the Type
As we enter the 4th quarter, getting your message to your customers in an effective and eye-catching way becomes more...
We’re Growing!
By Ashley Bowen, Senior Account Coordinator Fruchtman Marketing recently made two additions to our team, and we’re thrilled to have...
A Font for the Future
by Kelsi Roth, Graphic Designer and Social Media Coordinator You’re probably very familiar with Calibri, the default font on Microsoft...
Upgrade Your Brand
by Shane O’Neill, Vice President Seasons change, people change…and so should your logo. Let’s be honest, there are a lot...
Good Design Takes Time
Over the years, there have probably been advertising campaigns, logos, websites and other creative elements that have completely “wowed” you....
If Everything Is Bold, Nothing Is Bold.
Hierarchy. It’s a word that you’ve undoubtedly heard, but have you ever taken a moment to stop and think about...