Fruchtman Findings
Industry insights from the jewelry marketing experts.
Millennial Priorities
by Angie Ash, Executive Vice President On a quest to find out what holds millennials back from buying fine jewelry,...
Creamy Pasta With Meatballs
by Shane O'Neill, Vice President A tasty alternative to a traditional dish – 5 Stars Ingredients: For the meatballs: 1/2...
How Jewelers Can Defy Amazon with the “Best Buy” Strategy
by Charles Pobee-Mensah, Director of Digital Marketing "Amazon has retailers everywhere scared." That’s the first line in a recent YouTube...
A Little Appreciation Goes a Long Way
By: Ashley Bowen, Account Coordinator It’s no secret great customer service breeds loyalty, but so does appreciation. This is true...
Summer Watermelon Popsicles
by Michael Fruchtman, CFO -1 half medium seedless watermelon -2 cups fresh or frozen strawberries -2 limes -honey (optional) Cut...
Marie Kondo Your Business
by Ellen Fruchtman, President Marie Kondo and the KonMari method is still all the rage. If you haven’t read any...
Surviving a Slow Summer
by Shannon Joyce, Account Coordinator For many of our retail jewelers, the summer months can be long and slow as...
Iced Caramel Latte Popsicles
by Ashley Bowen, Account Coordinator Popsicles are a great summertime treat. They’re cool and refreshing, and not to mention delicious!...




